Every week, I perform a free Adwords audit to help a small business in Perth.
Today I’m helping a painting company called Delicate Painting.
This review is based on the keyword “painter Perth”, performed on 23 Aug 2017.
Delicate Painting are currently in position 7 for this keyword with the following AD:
So what can Delicate Painting do to improve their Adwords campaigns?
What’s the Objective of the Ad?
The first thing to review is whether the objective of Delicate Painting’s ad is clear.
In the case of a painting, I would say their main objective should be to get the visitor to request a quote.
The Ad doesn’t mention anything about getting a quote. And the landing page isn’t very clear either. There is a menu item that says Contact Us – Get A Free Quote. The entire above the fold content is the logo, menu items, phone number and headline that reads Contact Us all on an image.
I think there is a lot Delicate Painting can do to improve.
- Their Ad should mention getting a free quote
- The landing page should have more content above the fold, including the quote form
- The headline could read something like “Get Your Free Painting Quote In the Next 48 Hours”.
Are the Ads Effective?
The next thing to review is whether Delicate Painting’s ads have been written effectively.
The Google Adwords program rewards advertisers that have a high click through rate (CTR).
One of the main things that can influence CTR is having the keyword the user types in the ad itself.
Here’s how Delicate Painting performed:
| Adwords Ad | Actual | Included |
| Headline | Perth painters | Painting services Perth | Yes |
| URL | www.delicatepainting.com.au/ | No |
| Description | Delicate Painting is a customer driven painting service provider. Contact us | No |
Below are their competitors Ads:
Based on the above I believe Delicate Painting can make their ads more relevant and include more benefits in their copy.
Here’s how I would write their Ad:
#1 Perth Painters | 48 Hour Quote
http://delicatepainting.com.au/perth/painters
Experienced Perth Painters. Get Your Free Painting Quote In 48 hours.
Is the Landing Page Optimised?
Another factor to look at is whether the landing page includes the keyword.
In Delicate Painting’s case, I’ve checked their landing page to see if keyword is present on the page:
| Landing page | Present on page |
| Meta Title | No |
| Meta description | Yes |
| H1 | No |
| Body copy | No |
Based on the above Delicate Painting should update their landing page to include the keyword Painter Perth in the Meta Title, H1 and body copy of the page.
Are They Using Sitelinks?
The final factor I’m going to look at is sitelinks.
Sitelinks are easy to setup and boost CTR’s but surprisingly a lot of small businesses aren’t using them.
Delicate Painting are using some sitelinks but they can certainly use more. These are the sitelinks I’d setup for Delicate Painting:
- Sitelinks: Residential Painting, Commercial Painting, Who We Are, What We Do
- Location: 1/28 Thelma St, Perth WA 6152
- Phone: 1300 766669
- Call Out: Master Painters & Decorators, Dulux, Building Commission Registered, 5 Star
I hope you’ve found this free Adwords audit insightful. Check out my Perth Google Adwords Advertising Service.
If you’d like me to review your company/ industry please contact me.
This article was first seen on https://www.perthmarketingcompany.com.au/
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